When it comes to customised machines, we still see the same ideas:
👉 "A bespoke machine will cost the same as a production machine."
👉 "We can copy an existing machine cheaply."
Neither is true.
Why a customised machine costs more
It must be admitted that customised technology is always more expensive than mass production. But it also delivers something a catalogue machine never can: solutions that precisely match the specific needs of production.
A serial machine is a compromise - it works universally, but rarely perfectly. A bespoke machine is an investment that pays off in higher efficiency, lower error rates and better capacity utilisation.
A story from practice
One company decided to buy a machine from a catalogue. She saved money at the beginning. But then she spent a year fine-tuning details that could have been solved from the start with a customized design.
To this day, they admit they would have gone straight Customizationbecause it would save them time, nerves and hidden costs.
Price vs. return
Deciding on a machine is not just about price. It's about.., what the machine will bring you in a year, five years or ten years.
The higher purchase price is offset by long-term payback, stable performance and the elimination of hidden costs that serial solutions often generate.
Conclusion
The myth that a unique machine costs "the same as a serial" or that it can be "copied cheaply" is a dangerous shortcut. The true value of bespoke technology only becomes apparent over time - and that's where the investment makes sense.
👉 How about you? Do you decide more by price or by return on investment?